New Chrysler Prices: MSRP, Factory Invoice vs True Dealer Cost

Why You Should Know the True Dealer Cost...

Most people mistakenly believe that the Chrysler Invoice Price reflects what the dealer paid for a new vehicle - The true Dealer Cost. It is not!

The Dealer Invoice Price has hidden mark up such as holdback and other fees built into the price.

The following Chrysler price guides strip these hidden dealer profits out and illustrate the MSRP, the invoice price, Holdback and the true dealer cost. (See Chrysler price definitions below.)

Knowing the dealer cost gives you needed leverage when it comes time to negotiate a great price. Negotiating from the cost up and not the MSRP down can save you thousands on your next purchase.