2024 BMW 2 Series MSRP vs Invoice vs True Dealer Cost

Starting at $39,795

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The BMW 2 Series Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $995] – [Holdback ( No Holdback )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $995 is included in the prices below.

Trim	MSRP	Invoice	Dealer Cost	Dealer Pricing
230i 2L \| 4 Cyl \| Automatic \| RWD	$39,795	$37,580	$37,580	Get Price
230i xDrive 2L \| 4 Cyl \| Automatic \| AWD	$41,795	$39,440	$39,440	Get Price
M240i 3L \| 6 Cyl \| Automatic \| RWD	$50,695	$47,715	$47,715	Get Price
M240i xDrive 3L \| 6 Cyl \| Automatic \| AWD	$52,695	$49,575	$49,575	Get Price
228i sDrive - 4-Door Gran Coupe 2L \| 4 Cyl \| Automatic \| RWD	$39,395	$37,205	$37,205	Get Price
228i xDrive - 4-Door Gran Coupe 2L \| 4 Cyl \| Automatic \| AWD	$41,395	$39,065	$39,065	Get Price
M235i xDrive - 4-Door Gran Coupe 2L \| 4 Cyl \| Automatic \| AWD	$49,295	$46,415	$46,415	Get Price

Available Options and Package Pricing
Seat Options
Vernasca Leather	$1,500
Package Options
Convenience Package (230i)	$1,500
Dynamic Handling Package (230i)	$1,900
Shadowline Package	$400
M Sport Package (230i)	$3,350
Parking Assistance Package	$700
Premium Package	$3,350
Premium Package - Requires (ZMP) M Sport Package (230i)	$1,500
Cooling and High Performance Tire Package (M240i)	$2,400
Other Options
Remote Engine Start	$300
Universal garage-door opener	$200
Satin aluminum line exterior trim (230i)	$100
Illuminated M Trim	$200
Lumbar Support	$350
Black High Gloss Trim (230i)	$150
Aluminum trim with mesh effect (230i)	$300
Aluminum Rhombicle Anthracite	$150
Active Cruise Control	$500
Drive Recorder	$100
Wireless Device Charging	$200
Extended Shadowline Trim	$300
Heated Front Seats and Steering Wheel	$550
Wheel Options
19" Y-spoke bi-color style 783, with all-season run-flat tires (230i)	$600
19" M Double spoke bi-color style 797M, with performance non-run flat tires (230i)	$600
19" M Double spoke black style 791M, with performance non run-flat tires (230i)	$600
19" M Double-spoke jet black wheels, style 791M with all-season run-flat tire (230i)	$600
Audio Options
Harman Kardon surround sound system	$875

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