2025 Ford Explorer MSRP vs Invoice vs True Dealer Cost Prices

2025 Ford Explorer Invoice Price Guide - Holdback - Dealer Cost - MSRP

Starting at $41,220

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The Ford Explorer Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,595] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,595 is included in the prices below.

2025 Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
Active SUV 2.3 L \| 4 Cyl \| Automatic \| RWD	$41,350	$39,760	$38,567	Get Price
Active SUV 2.3 L \| 4 Cyl \| Automatic \| 4WD	$43,350	$41,680	$40,427	Get Price
ST-Line SUV 2.3 L \| 4 Cyl \| Automatic \| RWD	$46,110	$44,329	$42,994	Get Price
ST-Line SUV 2.3 L \| 4 Cyl \| Automatic \| 4WD	$48,110	$46,249	$44,854	Get Price
Platinum SUV 2.3 L \| 4 Cyl \| Automatic \| RWD	$53,250	$51,184	$49,634	Get Price
Platinum SUV 2.3 L \| 4 Cyl \| Automatic \| 4WD	$55,250	$53,104	$51,494	Get Price
ST SUV 3 L \| 6 Cyl \| Automatic \| RWD	$57,100	$54,880	$53,215	Get Price
ST SUV 3 L \| 6 Cyl \| Automatic \| 4WD	$60,795	$58,427	$56,651	Get Price

Ford Explorer Prices	MSRP	Invoice Price	Dealer Cost
Active 2.3L \| 4 Cyl. \| Automatic \| RWD	$41,220	$39,636	$38,399
Active 2.3L \| 4 Cyl. \| Automatic \| 4WD	$43,220	$41,556	$40,259
ST-Line 2.3L \| 4 Cyl. \| Automatic \| RWD	$45,980	$44,205	$42,826
ST-Line 2.3L \| 4 Cyl. \| Automatic \| 4WD	$47,980	$46,125	$44,686
Platinum 5L \| 8 Cyl. \| Manual \| RWD	$53,120	$51,060	$49,466
Platinum 5L \| 8 Cyl. \| Manual \| 4WD	$55,120	$52,980	$51,326
ST 5L \| 8 Cyl. \| Manual \| RWD	$56,800	$54,592	$52,888
ST 5L \| 8 Cyl. \| Manual \| 4WD	$58,800	$56,512	$54,748

Options and Package Pricing

Available Options and Package Pricing
Package Options
Active Comfort Package (Active)	$3,080
Lux Leather Package (Platinum)	$1,695
Ultimate Package (Platinum)	$4,615
ST-Line Street Pack (ST-Line)	$995
Premium Package (ST-Line)	$2,740
Other Options
Floor Liners, Front and Second Rows (with Carpet Floor Mats)	$200
Floor Liners, Front /Second Rows - without Carpet Floor Mats (Active)	$160
Engine Block Heater	$190
Twin Panel Moonroof (Active, ST-Line)	$1,695
1-year Ford BlueCruise Equipped (Platinum, ST, ST-Line)	$700
Exterior Paint Options
Vapor Blue Metallic (Active, ST, ST-Line)	$495
Star White Metallic Tri-Coat	$795
Black Painted Roof (Platinum, ST, ST-Line)	$4,895
Rapid Red Metallic Tinted Clearcoat (Platinum, ST, ST-Line)	$495
Dealer Installed Options
All-Weather Floor Mats - Third Row with Second Row Captain's Chairs	$115
Cargo Area Management System	$240
Cargo Organizer - Soft-Sided Cooler Bag with Adjustable Carrying Strap and Ford Logo	$80
Cargo Organizer - Soft-Sided Large, Folding with Ford Logo	$150
Cargo Organizer - Soft-Sided Standard, Folding with Ford Logo	$140
First Aid Kit	$50
Illuminated Door Entry Keypad	$350
Matte Clear Hood Graphic (Active, Platinum)	$260
Roadside Assistance Kit (Active, Platinum, ST)	$70
Roof-Rail Crossbars	$310
Safe Deposit - Console Vault	$400
Smoker's Package	$80
Splash Guards	$190
Wheel Lock Kit	$75
Ford Performance Hood Graphic ( ST, ST-Line)	$310
Wheel Options
20" Carbonized Gray-Painted Aluminum Wheels (Active 4WD)	$1,295
20" Luster Nickel-Painted Aluminum Wheels (Active 4WD)	$1,395
20" Polished Aluminum Wheels (Platinum 4WD)	$695