2023 Ford F-150 2WD MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 4WD F-150, See the Ford F-150 4WD Price Report.
Select a 2WD Regular, SuperCab or SuperCrew below:
• F-150 2WD Regular Cab prices
• F-150 2WD SuperCab Prices
• F-150 2WD SuperCrew Prices
Select a 2WD Regular, SuperCab or SuperCrew below:
• F-150 2WD Regular Cab prices
• F-150 2WD SuperCab Prices
• F-150 2WD SuperCrew Prices
2023 F-150 Regular Cab - Trim: 6.5' Box XL, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$34,585
Invoice Price
$33,029
Destination Fee
$1,795
Holdback
$1,038
Dealer Cost
$33,786
2023 F-150 Regular Cab - Trim: 8' Box XL, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$34,885
Invoice Price
$33,315
Destination Fee
$1,795
Holdback
$1,047
Dealer Cost
$34,063
2023 F-150 Regular Cab - Trim: 6.5' Box XLT, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$40,760
Invoice Price
$38,110
Destination Fee
$1,795
Holdback
$1,223
Dealer Cost
$38,682
2023 F-150 Regular Cab - Trim: 8' Box XLT, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$41,055
Invoice Price
$38,386
Destination Fee
$1,795
Holdback
$1,232
Dealer Cost
$38,949
2023 F-150 SuperCab - Trim: 6.5' Box XL, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$39,195
Invoice Price
$37,431
Destination Fee
$1,795
Holdback
$1,176
Dealer Cost
$38,050
2023 F-150 SuperCab - Trim: 8' Box XL, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$40,590
Invoice Price
$38,764
Destination Fee
$1,795
Holdback
$1,218
Dealer Cost
$39,341
2023 F-150 SuperCab - Trim: 6.5' Box XLT, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$44,000
Invoice Price
$41,140
Destination Fee
$1,795
Holdback
$1,320
Dealer Cost
$41,615
2023 F-150 SuperCab - Trim: 8' Box XLT, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$45,400
Invoice Price
$42,449
Destination Fee
$1,795
Holdback
$1,362
Dealer Cost
$42,882
2023 F-150 SuperCrew - Trim: 5.5' Box XL, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$41,530
Invoice Price
$39,662
Destination Fee
$1,795
Holdback
$1,246
Dealer Cost
$40,211
2023 F-150 SuperCrew - Trim: 6.5' Box XL, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$42,930
Invoice Price
$40,999
Destination Fee
$1,795
Holdback
$1,288
Dealer Cost
$41,506
2023 F-150 SuperCrew - Trim: 5.5' Box XLT, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$46,360
Invoice Price
$43,346
Destination Fee
$1,795
Holdback
$1,391
Dealer Cost
$43,750
2023 F-150 SuperCrew - Trim: 6.5' Box XLT, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$47,750
Invoice Price
$44,646
Destination Fee
$1,795
Holdback
$1,433
Dealer Cost
$45,009
2023 F-150 SuperCrew - Trim: 5.5' Box Lariat, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$57,480
Invoice Price
$53,744
Destination Fee
$1,795
Holdback
$1,724
Dealer Cost
$53,815
2023 F-150 SuperCrew - Trim: 6.5' Box Lariat, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$57,730
Invoice Price
$53,978
Destination Fee
$1,795
Holdback
$1,732
Dealer Cost
$54,041
2023 F-150 SuperCrew - Trim: 5.5' Box King Ranch, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.
MSRP
$63,005
Invoice Price
$58,910
Destination Fee
$1,795
Holdback
$1,890
Dealer Cost
$58,815
2023 F-150 SuperCrew - Trim: 6.5' Box King Ranch, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.
MSRP
$63,310
Invoice Price
$59,195
Destination Fee
$1,795
Holdback
$1,899
Dealer Cost
$59,091
2023 F-150 SuperCrew - Trim: 5.5' Box Platinum, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.
MSRP
$64,695
Invoice Price
$60,490
Destination Fee
$1,795
Holdback
$1,941
Dealer Cost
$60,344
2023 F-150 SuperCrew - Trim: 6.5' Box Platinum, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.
MSRP
$65,000
Invoice Price
$60,775
Destination Fee
$1,795
Holdback
$1,950
Dealer Cost
$60,620
How to Calculate The Dealer Cost of a Ford F-150
Formula for Calculating Dealer Cost:
- Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.
Ford Price Guides:
• Ford Bronco Invoice Prices
• Ford Bronco Sport Invoice Prices
• Ford Edge Invoice Prices
• Ford Escape Invoice Prices
• Ford Expedition Invoice Prices
• Ford Explorer Invoice Prices
• Ford F-150 Lightning Invoice Prices
• Ford F-150 Invoice Prices
• Ford F-250 Invoice Prices
• Ford F-350 Invoice Prices
• Ford Maverick Invoice Prices
• Ford Mustang Mach E Invoice Prices
• Ford Mustang Invoice Prices
• Ford Ranger Invoice Prices
• Ford Bronco Invoice Prices
• Ford Bronco Sport Invoice Prices
• Ford Edge Invoice Prices
• Ford Escape Invoice Prices
• Ford Expedition Invoice Prices
• Ford Explorer Invoice Prices
• Ford F-150 Lightning Invoice Prices
• Ford F-150 Invoice Prices
• Ford F-250 Invoice Prices
• Ford F-350 Invoice Prices
• Ford Maverick Invoice Prices
• Ford Mustang Mach E Invoice Prices
• Ford Mustang Invoice Prices
• Ford Ranger Invoice Prices
Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are subject to change without notice.
A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.
