2023 Ford F-150 2WD MSRP vs Invoice vs True Dealer Cost

2023 Ford F-150 2WD Invoice Price Guide - Holdback - Dealer Cost - MSRP

The Ford F-150 Price Guide Below Includes:

The Ford F-150 pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

For a 4WD F-150, See the Ford F-150 4WD Price Report.

Select a 2WD Regular, SuperCab or SuperCrew below:

• F-150 2WD Regular Cab prices
• F-150 2WD SuperCab Prices
• F-150 2WD SuperCrew Prices

F-150 Regular Cab

2023 F-150 Regular Cab - Trim: 6.5' Box XL, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$34,585

Invoice Price

$33,029

Destination Fee

$1,795

Holdback

$1,038

Dealer Cost

$33,786

2023 F-150 Regular Cab - Trim: 8' Box XL, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$34,885

Invoice Price

$33,315

Destination Fee

$1,795

Holdback

$1,047

Dealer Cost

$34,063

2023 F-150 Regular Cab - Trim: 6.5' Box XLT, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$40,760

Invoice Price

$38,110

Destination Fee

$1,795

Holdback

$1,223

Dealer Cost

$38,682

2023 F-150 Regular Cab - Trim: 8' Box XLT, 2-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$41,055

Invoice Price

$38,386

Destination Fee

$1,795

Holdback

$1,232

Dealer Cost

$38,949

F-150 SuperCab

2023 F-150 SuperCab - Trim: 6.5' Box XL, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$39,195

Invoice Price

$37,431

Destination Fee

$1,795

Holdback

$1,176

Dealer Cost

$38,050

2023 F-150 SuperCab - Trim: 8' Box XL, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$40,590

Invoice Price

$38,764

Destination Fee

$1,795

Holdback

$1,218

Dealer Cost

$39,341

2023 F-150 SuperCab - Trim: 6.5' Box XLT, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$44,000

Invoice Price

$41,140

Destination Fee

$1,795

Holdback

$1,320

Dealer Cost

$41,615

2023 F-150 SuperCab - Trim: 8' Box XLT, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$45,400

Invoice Price

$42,449

Destination Fee

$1,795

Holdback

$1,362

Dealer Cost

$42,882

F-150 SuperCrew

2023 F-150 SuperCrew - Trim: 5.5' Box XL, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$41,530

Invoice Price

$39,662

Destination Fee

$1,795

Holdback

$1,246

Dealer Cost

$40,211

2023 F-150 SuperCrew - Trim: 6.5' Box XL, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$42,930

Invoice Price

$40,999

Destination Fee

$1,795

Holdback

$1,288

Dealer Cost

$41,506

2023 F-150 SuperCrew - Trim: 5.5' Box XLT, 4-Door Pickup. RWD Powertrain: 3.3 L, 6 CYL, Gas Powered, Automatic.

MSRP

$46,360

Invoice Price

$43,346

Destination Fee

$1,795

Holdback

$1,391

Dealer Cost

$43,750

2023 F-150 SuperCrew - Trim: 6.5' Box XLT, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$47,750

Invoice Price

$44,646

Destination Fee

$1,795

Holdback

$1,433

Dealer Cost

$45,009

2023 F-150 SuperCrew - Trim: 5.5' Box Lariat, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$57,480

Invoice Price

$53,744

Destination Fee

$1,795

Holdback

$1,724

Dealer Cost

$53,815

2023 F-150 SuperCrew - Trim: 6.5' Box Lariat, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.

MSRP

$57,730

Invoice Price

$53,978

Destination Fee

$1,795

Holdback

$1,732

Dealer Cost

$54,041

2023 F-150 SuperCrew - Trim: 5.5' Box King Ranch, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.

MSRP

$63,005

Invoice Price

$58,910

Destination Fee

$1,795

Holdback

$1,890

Dealer Cost

$58,815

2023 F-150 SuperCrew - Trim: 6.5' Box King Ranch, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.

MSRP

$63,310

Invoice Price

$59,195

Destination Fee

$1,795

Holdback

$1,899

Dealer Cost

$59,091

2023 F-150 SuperCrew - Trim: 5.5' Box Platinum, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.

MSRP

$64,695

Invoice Price

$60,490

Destination Fee

$1,795

Holdback

$1,941

Dealer Cost

$60,344

2023 F-150 SuperCrew - Trim: 6.5' Box Platinum, 4-Door Pickup. RWD Powertrain: 5 L, 8 CYL, Gas Powered, Automatic.

MSRP

$65,000

Invoice Price

$60,775

Destination Fee

$1,795

Holdback

$1,950

Dealer Cost

$60,620

How to Calculate The Dealer Cost of a Ford F-150

Formula for Calculating Dealer Cost:

Example: Base Ford F-150 invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

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Note: All Ford F-150 MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.