2024 Ford F-150 SuperCab MSRP vs Invoice vs True Dealer Cost Prices
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Trims | MSRP | Invoice | Dealer Cost | Dealer Pricing |
|---|---|---|---|---|
| 6.5' Box XL - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $43,280 | $41,422 | $40,183 | |
| 6.5' Box XL - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $47,080 | $45,051 | $43,698 | |
| 6.5' Box STX - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $47,995 | $45,925 | $44,545 | |
| 6.5' Box XLT - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $49,725 | $46,623 | $45,191 | |
| 6.5' Box STX - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $51,795 | $49,554 | $48,060 | |
| 6.5' Box XLT - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $53,525 | $50,176 | $48,630 |
Options and Package Pricing
| Available Options and Package Pricing | |
|---|---|
| Exterior Paint Options | |
| Rapid Red Metallic Tinted Clearcoat Paint (STX, XLT) | $495 |
| Engine Options | |
| 5.0L V8 w/ Auto Start-Stop Technology | $1,570 |
| Pkg Options | |
| Tow/Haul Pkg | $785 |
| Mobile Office Pacakge (STX, XLT) | $535 |
| STX Black Appearance Pkg (STX) | $1,585 |
| XL High Equipment Group (XL) | $1,195 |
| Bed Utility Pkg (XLT) | $635 |
| FX4 Off-Road Pkg (XLT) | $1,095 |
| Other Options | |
| Block Heater - Engine | $190 |
| Front License Plate Bracket | $0 |
| Floor Liner - Tray Style | $200 |
| Integrated Trailer Brake Controller | $275 |
| Black Platform Running Boards (XL) | $250 |
| Axle Options | |
| 3.31 Electronic-Locking Axle | $420 |
| 3.55 Electronic-Locking Axle | $470 |
| 3.73 Electronic-Locking Axle | $570 |
| Dealer Installed Options | |
| Ash Cup/Coin Holder | $50 |
| Ash Cup w/ Lighter | $110 |
| Horizontal Cargo Net | $80 |
| Vertical Cargo Net | $80 |
| Black Bed Hooks | $60 |
| Removable Bed Mat | $215 |
| McGard Tailgate Lock™ | $70 |
| Black Tailgate Decal | $90 |
| First Aid Kit w/ Ford Logo | $50 |
| Molded Splash Guards | $245 |
| Ford Badge Illuminated | $410 |
| In-Vehicle Safe by Console Vault | $400 |
| Pivot Storage Box by UnderCover - Right Hand Side | $290 |
| Road Side Assistance Kit | $230 |
| BedRug Sportliner | $550 |
| Tailgate Viscous Dampening | $165 |
| Exposed Wheel Lock Kit | $80 |
| Window Air Deflector - Side | $150 |
| Bed Divider (XLT) | $400 |
| Foldable Pickup Box Bed Extender (XLT) | $945 |
| Individual Trailer Tire Pressure Monitoring System/Customer-Placed Trailer Camera (XLT) | $1,115 |
| Factory-Installed Optionss | |
| Aluminum Crossbed Weather Guard Toolbox - Matte Black | $950 |
| Premium Aluminum Crossbed Storage Weather Guard Toolbox - Bright | $950 |
| Spray-In Bedliner - Tough Bed® | $595 |
| Plastic Drop-in Bedliner | $350 |
| Paint Protection Film | $400 |
| Tonneau Cover - Hard | $1,200 |
| Tonneau Cover - Soft Folding | $590 |
| Tonneau Cover - Retractable | $2,200 |
