2024 Ford F-150 SuperCrew MSRP vs Invoice vs True Dealer Cost Prices
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Trim | MSRP | Invoice | Dealer Cost | Dealer Pricing |
|---|---|---|---|---|
| 5.5' Box XL - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $45,615 | $43,652 | $42,343 | |
| 5.5' Box XL - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $49,495 | $47,358 | $45,933 | |
| 5.5' Box STX - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $50,330 | $48,155 | $46,705 | |
| 6.5' Box XL - 4-Door Pickup 5L | 8 Cyl | Automatic | 4WD | $51,595 | $49,363 | $47,875 | |
| 5.5' Box XLT - 4-Door Pickup 2.7L | 6 Cyl | Automatic | RWD | $52,085 | $48,829 | $47,326 | |
| 5.5' Box STX - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $54,210 | $51,860 | $50,294 | |
| 5.5' Box XLT - 4-Door Pickup 2.7L | 6 Cyl | Automatic | 4WD | $55,945 | $52,438 | $50,820 | |
| 6.5' Box XLT - 4-Door Pickup 5L | 8 Cyl | Automatic | 4WD | $58,025 | $54,383 | $52,702 | |
| 5.5' Box Tremor - 4-Door Pickup 5L | 8 Cyl | Automatic | 4WD | $66,345 | $62,162 | $60,232 | |
| 5.5' Box Lariat - 4-Door Pickup 5L | 8 Cyl | Automatic | 4WD | $67,390 | $63,139 | $61,177 | |
| 6.5' Box Lariat - 4-Door Pickup 5L | 8 Cyl | Automatic | 4WD | $67,995 | $63,705 | $61,725 | |
| 5.5' Box King Ranch - 4-Door Pickup 3.5L | 6 Cyl | Automatic | 4WD | $75,840 | $71,040 | $68,825 | |
| 5.5' Box Platinum - 4-Door Pickup 3.5L | 6 Cyl | Automatic | 4WD | $75,840 | $71,040 | $68,825 | |
| 6.5' Box King Ranch - 4-Door Pickup 3.5L | 6 Cyl | Automatic | 4WD | $76,145 | $71,325 | $69,101 | |
| 6.5' Box Platinum - 4-Door Pickup 3.5L | 6 Cyl | Automatic | 4WD | $76,145 | $71,325 | $69,101 | |
| 5.5' Box Raptor - 4-Door Pickup 3.5L | 6 Cyl | Automatic | 4WD | $80,435 | $75,337 | $72,984 |
Options and Package Pricing
| Available Options and Package Pricing | |
|---|---|
| Engine Options | |
| 3.5L PowerBoost Full Hybrid V6 Engine (King Ranch, Lariat, Platinum, XLT) | $1,900 |
| 3.31 Electronic-Locking Axle | $420 |
| 3.55 Electronic-Locking Axle | $470 |
| 3.5L V6 EcoBoost® w/ Auto Start-Stop Technology (XL, XLT) | $1,660 |
| 5.0L V8 w/ Auto Start-Stop Technology (STX, XL, XLT) | $1,570 |
| Pkg Options | |
| FX4 Off-Road Pkg King Ranch, XLT, Lariat, Platinum) | $1,095 |
| Lariat High Equipment Group (Lariat) | $5,055 |
| Tow/Haul Pkg (Lariat) | $785 |
| Mobile Office Pkg (Lariat) | $555 |
| Bed Utility Pkg (Lariat) | $1,620 |
| Lariat Black Appearance Pkg (Lariat) | $1,000 |
| Lariat Black Appearance Pkg - Requires (502A) Lariat High Equipment Group | $1,225 |
| Platinum High Equipment Group (Platinum) | $6,540 |
| Platinum Plus Equipment Group (Platinum) | $10,975 |
| Raptor 37 Equipment Group (Raptor) | $11,470 |
| Raptor R Equipment Group (Raptor) | $31,925 |
| STX FX4 Equipment Group (STX) | $2,180 |
| STX Black Appearance Pacakge (STX) | $1,585 |
| Tremor High Equipment Group (Tremor) | $11,710 |
| XL High Equipment Group (XL) | $1,195 |
| XLT Mid Equipment Group (XLT) | $4,770 |
| XLT High Equipment Group (XLT) | $9,240 |
| Mobile Office Pkg - Requires (302A) or (303A) Equipment Groups (XLT) | $555 |
| XLT Black Appearance Pkg (XLT) | $595 |
| XLT Black Appearance Pkg Plus (XLT) | $1,595 |
| XLT Black Appearance Pkg Plus - Requires (303A) XLT High Equipment Group (XLT) | $2,200 |
| Heritage Edition (XLT) | $1,975 |
| Other Options | |
| Ford BlueCruise Equipped (3-years included) | $2,100 |
| Block Heater - Engine | $190 |
| Floor Liner - Tray Style | $200 |
| Front License Plate Bracket | $0 |
| Twin Panel Moonroof (Lariat, Raptor, Tremor, XLT) | $1,495 |
| Factory-Installed Optionss | |
| Wheel Well Liner | $180 |
| Retractable Rear Center Step | $430 |
| Tonneau Cover - Retractable | $2,200 |
| Tonneau Cover - Soft Folding | $590 |
| Tonneau Cover - Hard | $1,200 |
| Paint Protection Film | $400 |
| Plastic Drop-in Bedliner | $350 |
| Bedliner - Tough Bed Spray-In | $595 |
| Dealer Installed Options | |
| Window Air Deflector - Side | $150 |
| Exposed Wheel Lock Kit | $80 |
| BedRug Sportliner | $550 |
| Pivot Storage Box by UnderCover - Right Hand Side | $290 |
| In-Vehicle Safe by Console Vault | $400 |
| Individual Trailer TPMS/Customer-Placed Trailer Camera | $1,115 |
| Ford Badge Illuminated | $410 |
| Molded Splash Guards without wheel lip molding | $245 |
| Foldable Pickup Box Bed Extender | $945 |
| First Aid Kit w/ Ford Logo | $50 |
| Bed Mat | $215 |
| Bed Divider | $400 |
| Vertical Cargo Net | $80 |
| Horizontal Cargo Net | $80 |
| Ash Cup/Coin Holder | $50 |
| Ash Cup w/ Lighter | $110 |
| Exterior Paint Options | |
| Rapid Red Metallic Tinted Clearcoat | $495 |
| Star White Metallic Tri-Coat Paint | $995 |
| Wheel Options | |
| 22" Premium Painted w/ Chrome Inserts Wheel | $1,325 |
| 22" Gloss Black Wheel without Inserts (Lariat) | $1,325 |
| 22" Chrome Wheel without Inserts (Lariat) | $1,325 |
| 22" Gloss Black Wheel w/ Inserts (Platinum) | $1,325 |
| 20" Chrome-like PVD Wheels (XLT) | $1,395 |
