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2024 Ford Ranger MSRP vs Invoice vs True Dealer Cost Prices

2024 Ford Ranger Invoice Price Guide - Holdback - Dealer Cost - MSRP
Starting at  $34,315
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Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
TrimsMSRPInvoiceDealer CostDealer Pricing
XL - 4-Door Pickup
2.3L | 4 Cyl | Automatic | RWD
$34,315$33,333$32,351
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XLT - 4-Door Pickup
2.3L | 4 Cyl | Automatic | RWD
$37,755$36,308$35,223
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XL - 4-Door Pickup
2.3L | 4 Cyl | Automatic | 4WD
$37,960$36,869$35,778
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XLT - 4-Door Pickup
2.3L | 4 Cyl | Automatic | 4WD
$41,240$39,654$38,465
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Lariat - 4-Door Pickup
2.3L | 4 Cyl | Automatic | RWD
$45,275$43,528$42,218
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Lariat - 4-Door Pickup
2.3L | 4 Cyl | Automatic | 4WD
$48,760$46,873$45,458
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Raptor - 4-Door Pickup
3L | 6 Cyl | Automatic | 4WD
$57,215$54,990$53,321
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Available Options and Package Pricing
Pkg Options
Trailer Tow Pkg (Lariat, XL, XLT)$495
Advanced Towing Pkg (Lariat, XLT)$825
FX4 Off-Road Pkg (4WD Lariat, XLT)$1,295
XLT High Equipment Group (XLT)$945
Advanced Towing Pkg Plus Technology Pkg (XLT)$2,305
Technology Pkg (XLT)$1,560
Axle Options
Electronic-Locking Rear Differential$420
Engine Options
Block Heater - Engine$190
Other Options
Integrated Box Side Step$215
Floor Liner - Tray Style$160
SecuriCode™ Keyless Entry Keypad - Body-Color$95
Splash Guards/Mud Flaps Front and Rear$130
Spray-In Bedliner - Tough Bed®$495
Bedliner - Tough Bed® Drop-in$345
Paint Protection Film$350
Pickup Box Extender$320
Tonneau Cover - Soft Folding$600
In-vehicle Safe - Under Rear Seat$450
In-vehicle Safe - Center Console$330
Running Boards - Chrome$695
Running Boards - Black$695
Dealer Installed Options
Cargo Managemnet Rails$535
Door Sill Plates - Black Platinum$180
First Aid Kit$50
Spare Tire Lock$125
Pivot Storage Box - Left$320
Pivot Storage Box - Right$320
Road Side Assistance Kit$70
Side Window Deflector Low Profile$140
Wheel Lock Kit$70
Exterior Paint Options
Hot Pepper Red Metallic Tinted Clearcoat$495
Azure Gray Metallic Tri-Coat$995
Wheel Options
Forged Beadlock Capable Wheel (Raptor)$1,495