2024 Ford Ranger MSRP vs Invoice vs True Dealer Cost Prices

Starting at $34,315

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The Ford Ranger Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,595] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,595 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
XL - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| RWD	$34,315	$33,333	$32,351	Get Price
XLT - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| RWD	$37,755	$36,308	$35,223	Get Price
XL - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| 4WD	$37,960	$36,869	$35,778	Get Price
XLT - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| 4WD	$41,240	$39,654	$38,465	Get Price
Lariat - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| RWD	$45,275	$43,528	$42,218	Get Price
Lariat - 4-Door Pickup 2.3L \| 4 Cyl \| Automatic \| 4WD	$48,760	$46,873	$45,458	Get Price
Raptor - 4-Door Pickup 3L \| 6 Cyl \| Automatic \| 4WD	$57,215	$54,990	$53,321	Get Price

Options and Package Pricing

Available Options and Package Pricing
Pkg Options
Trailer Tow Pkg (Lariat, XL, XLT)	$495
Advanced Towing Pkg (Lariat, XLT)	$825
FX4 Off-Road Pkg (4WD Lariat, XLT)	$1,295
XLT High Equipment Group (XLT)	$945
Advanced Towing Pkg Plus Technology Pkg (XLT)	$2,305
Technology Pkg (XLT)	$1,560
Axle Options
Electronic-Locking Rear Differential	$420
Engine Options
Block Heater - Engine	$190
Other Options
Integrated Box Side Step	$215
Floor Liner - Tray Style	$160
SecuriCode™ Keyless Entry Keypad - Body-Color	$95
Splash Guards/Mud Flaps Front and Rear	$130
Spray-In Bedliner - Tough Bed®	$495
Bedliner - Tough Bed® Drop-in	$345
Paint Protection Film	$350
Pickup Box Extender	$320
Tonneau Cover - Soft Folding	$600
In-vehicle Safe - Under Rear Seat	$450
In-vehicle Safe - Center Console	$330
Running Boards - Chrome	$695
Running Boards - Black	$695
Dealer Installed Options
Cargo Managemnet Rails	$535
Door Sill Plates - Black Platinum	$180
First Aid Kit	$50
Spare Tire Lock	$125
Pivot Storage Box - Left	$320
Pivot Storage Box - Right	$320
Road Side Assistance Kit	$70
Side Window Deflector Low Profile	$140
Wheel Lock Kit	$70
Exterior Paint Options
Hot Pepper Red Metallic Tinted Clearcoat	$495
Azure Gray Metallic Tri-Coat	$995
Wheel Options
Forged Beadlock Capable Wheel (Raptor)	$1,495

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