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2023 GMC Sierra Denali MSRP vs Invoice vs True Dealer Cost

2023 GMC Sierra Denali Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Sierra Denali HD - Trim: 2500 Crew Cab Standard Box Denali, 4-Door Pickup. 4WD Powertrain: 6.6 L, 8 CYL, Gas Powered, Automatic.
MSRP
$72,100
Invoice Price
$67,486
Destination Fee
$1,795
Holdback
$2,163
Dealer Cost
$67,118
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2023 Sierra Denali HD - Trim: 2500 Crew Cab Long Box Denali, 4-Door Pickup. 4WD Powertrain: 6.6 L, 8 CYL, Gas Powered, Automatic.
MSRP
$72,300
Invoice Price
$67,673
Destination Fee
$1,795
Holdback
$2,169
Dealer Cost
$67,299
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2023 Sierra Denali HD - Trim: 3500 Single RW Crew Cab Standard Box Denali, 4-Door Pickup. 4WD Powertrain: 6.6 L, 8 CYL, Gas Powered, Automatic.
MSRP
$73,300
Invoice Price
$68,609
Destination Fee
$1,795
Holdback
$2,199
Dealer Cost
$68,205
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2023 Sierra Denali HD - Trim: 3500 Single RW Crew Cab Long Box Denali, 4-Door Pickup. 4WD Powertrain: 6.6 L, 8 CYL, Gas Powered, Automatic.
MSRP
$73,500
Invoice Price
$68,796
Destination Fee
$1,795
Holdback
$2,205
Dealer Cost
$68,386
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2023 Sierra Denali HD - Trim: 3500 Double RW Crew Cab Long Box Denali DRW, 4-Door Pickup. 4WD Powertrain: 6.6 L, 8 CYL, Gas Powered, Automatic.
MSRP
$74,700
Invoice Price
$69,919
Destination Fee
$1,795
Holdback
$2,241
Dealer Cost
$69,473
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How to Calculate The Dealer Cost of a GMC Sierra Denali:

Formula for Calculating Dealer Cost:

  • Example: Base GMC Sierra Denali invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

Note: All GMC Sierra Denali MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.