2024 Hyundai Santa Fe MSRP vs Invoice vs True Dealer Cost

Starting at $35,365

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The Hyundai Santa Fe Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,395] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,395 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
Turbo SE 2.5L \| 4 Cyl \| Automatic \| FWD	$35,365	$33,769	$32,751	Get Price
Turbo SE 2.5L \| 4 Cyl \| Automatic \| AWD	$37,165	$35,485	$34,413	Get Price
Turbo SEL 2.5L \| 4 Cyl \| Automatic \| FWD	$37,865	$36,152	$35,059	Get Price
Turbo SEL 2.5L \| 4 Cyl \| Automatic \| AWD	$39,665	$37,867	$36,720	Get Price
Turbo XRT 2.5L \| 4 Cyl \| Automatic \| AWD	$42,015	$40,107	$38,889	Get Price
Turbo Limited 2.5L \| 4 Cyl \| Automatic \| FWD	$44,765	$42,728	$41,428	Get Price
Turbo Limited 2.5L \| 4 Cyl \| Automatic \| AWD	$46,565	$44,443	$43,089	Get Price
Turbo Caligraphy 2.5L \| 4 Cyl \| Automatic \| FWD	$47,915	$45,730	$44,335	Get Price
Turbo Caligraphy 2.5L \| 4 Cyl \| Automatic \| AWD	$49,715	$47,445	$45,996	Get Price

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Available Options and Package Pricing
Port Installed Options
Cargo Blocks	$30
First Aid Kit	$30
Cargo Net	$55
Wheel Locks	$70
Roadside Assistance Kit	$70
Severe Weather Kit	$75
Tow Hitch Ball Mount Kit	$85
Cargo Tray	$120
Cargo Organizer	$120
Mudguards	$130
Lug Nuts/Wheel Locks, Black	$170
Cargo Cover/Screen	$190
Floor Mats - Carpeted	$210
Underbody Protection Plate	$250
Roof Rack Crossbars	$349
All Season Fitted Liners	$245
Tow Hitch	$450
Side Steps	$800
Potection Package	$375
Tow and Go Package	$535
Exterior Paint Options
Serenity White Pearl	$470
Ecotronic Gray Matte (Caligraphy, Limited, XRT)	$1,000
Earthy Brass Matte (Caligraphy, Limited, XRT)	$1,000