2023 Hyundai Sonata Hybrid MSRP vs Invoice vs True Dealer Cost

The Hyundai Sonata Hybrid Price Guide Below Includes:

The Hyundai Sonata Hybrid pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2023 Sonata Hybrid - Trim: Blue, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.

MSRP

$27,950

Invoice Price

$26,650

Destination Fee

$1,095

Holdback

$839

Dealer Cost

$26,907

2023 Sonata Hybrid - Trim: SEL, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.

MSRP

$31,300

Invoice Price

$29,843

Destination Fee

$1,095

Holdback

$939

Dealer Cost

$29,999

2023 Sonata Hybrid - Trim: Limited, 4-Door Sedan. FWD Powertrain: 2 L, 4 CYL, Gas/Electric Powered, Automatic.

MSRP

$36,250

Invoice Price

$34,560

Destination Fee

$1,095

Holdback

$1,088

Dealer Cost

$34,568

Port Installed Options
First Aid Kit
Blue	$30
Limited	$30
SEL	$30
Wheel Lock
Blue	$65
Limited	$65
SEL	$65
Cargo Block
Blue	$20
Limited	$20
SEL	$20
Rear Bumper Applique
Blue	$75
Limited	$75
SEL	$75
Cargo Side Bins
Blue	$80
Limited	$80
SEL	$80
Mud Guards
Blue	$115
Limited	$115
SEL	$115
Reversible Cargo Tray
Blue	$115
Limited	$115
SEL	$115
Carpeted Floor Mats
Blue	$195
Limited	$195
SEL	$195
Cargo Package
Blue	$215
Limited	$215
SEL	$215
All-Season Fitted Liners
Blue	$215
Limited	$215
SEL	$215
Auto-Dimming Rearview Mirror with HomeLink
Blue	$295
Limited	NA
SEL	$295
Winter Weather Package
Blue	$330
Limited	$330
SEL	$330

Specifications
Base Price
Blue	$27,950
Limited	$36,250
SEL	$31,300
Drive
Blue	FWD
Limited	FWD
SEL	FWD
Bodystyle
Blue	Sedan
Limited	Sedan
SEL	Sedan
Doors
Blue	4
Limited	4
SEL	4
Height
Blue	56.9
Limited	56.9
SEL	56.9
Length
Blue	192.9
Limited	192.9
SEL	192.9
Wheelbase
Blue	111.8
Limited	111.8
SEL	111.8
Width
Blue	73.2
Limited	73.2
SEL	73.2
Cargo Volume
Blue	16
Limited	16
SEL	16
Seating Capacity
Blue	5
Limited	5
SEL	5
Front Head Room
Blue	40
Limited	40
SEL	40
Center Head Room
Blue	NA
Limited	NA
SEL	NA
Front Leg Room
Blue	46.1
Limited	46.1
SEL	46.1
Center Leg Room
Blue	NA
Limited	NA
SEL	NA
Front Shoulder Room
Blue	57.9
Limited	57.9
SEL	57.9
Center Shoulder Room
Blue	NA
Limited	NA
SEL	NA
Interior Volume
Blue	104.4
Limited	104.4
SEL	104.4
Fuel Tank Capacity
Blue	13.2
Limited	13.2
SEL	13.2
Engine Type
Blue	Gas/Electric
Limited	Gas/Electric
SEL	Gas/Electric
Engine Size
Blue	2
Limited	2
SEL	2
Cylinders
Blue	4
Limited	4
SEL	4
Camshaft
Blue	DOHC
Limited	DOHC
SEL	DOHC
Compression Ratio
Blue	14.0:1
Limited	14.0:1
SEL	14.0:1
Horsepower
Blue	150
Limited	150
SEL	150
Torque
Blue	139
Limited	139
SEL	139
Fuel Type
Blue	Unleaded
Limited	Unleaded
SEL	Unleaded
MPG City
Blue	50
Limited	45
SEL	45
MPG Highway
Blue	54
Limited	51
SEL	51
Towing
Blue	NA
Limited	NA
SEL	NA
GVWR (Gross Vehicle Weight Rating)
Blue	4519
Limited	4519
SEL	4519
Payload
Blue	NA
Limited	NA
SEL	NA
Curb Weight
Blue	3325
Limited	3505
SEL	3404
Transmission
Blue	Automatic
Limited	Automatic
SEL	Automatic

Hyundai Price Guides:

Formula for Calculating Dealer Cost:

Example: Base Hyundai Sonata Hybrid invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.