2024 Hyundai Sonata MSRP vs Invoice vs True Dealer Cost

Starting at $28,650

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The Hyundai Sonata Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,150] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,150 is included in the prices below.

Trim	MSRP	Invoice	Dealer Cost	Dealer Pricing
Smartstream SEL 2.5L \| 4 Cyl \| Automatic \| FWD	$28,650	$27,275	$26,450	Get Price
Smartstream SEL 2.5L \| 4 Cyl \| Automatic \| AWD	$30,150	$28,700	$27,830	Get Price
Hybrid HEV SEL 2L \| 4 Cyl \| Automatic \| FWD	$31,950	$30,903	$29,979	Get Price
Turbo GDI/MPI 4-cylinder N Line 2.5L \| 4 Cyl \| Automatic \| FWD	$36,100	$34,353	$33,305	Get Price
Hybrid HEV Limited 2L \| 4 Cyl \| Automatic \| FWD	$38,350	$37,085	$35,969	Get Price

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Available Options and Package Pricing
Exterior Paint Options
Serenity White	$470
Aero Silver Matte (Turbo N Line)	$1,000
Port Installed Options
Cargo Package	$140
Preferred Accessory Package	$130
All-Season Liners	$220
Floor Mats - Carpeted	$210
Door Panel Protector	$168
Cargo Tray	$120
Mud Guards	$115
Cargo Side Bins	$80
Rear bumper applique	$75
Roadside Assistance Kit	$70
Wheel Locks	$70
Cargo Net - Trunk	$55
First Aid Kit	$30
Cargo Hook	$30
Cargo Block	$20
Package Options
Convenience Package (SEL)	$3,050