2023 Jeep Cherokee MSRP vs Invoice vs True Dealer Cost

The Jeep Cherokee Price Guide Below Includes:

The Jeep Cherokee pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

2023 Cherokee - Trim: Altitude Lux - 4-Door SUV with 4WD. Powered by a 2.4L, 4 Cylinder, Gas Engine w/ Automatic Transmission.

MSRP

$37,695

Invoice Price

$37,017

Destination Fee

$1,595

Holdback

$1,131

Dealer Cost

$37,481

2023 Cherokee - Trim: Trailhawk - 4-Door SUV with 4WD. Powered by a 2L, 4 Cylinder, Gas Engine w/ Automatic Transmission.

MSRP

$41,295

Invoice Price

$40,304

Destination Fee

$1,595

Holdback

$1,239

Dealer Cost

$40,660

Formula for Calculating Dealer Cost:

Example: Base Jeep Cherokee invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.