2024 Jeep Wrangler MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Trims | MSRP | Invoice | Dealer Cost | Dealer Pricing |
|---|---|---|---|---|
| Sport - 2-Door SUV 3.6L | 6 Cyl | Manual | 4WD | $33,890 | $33,218 | $32,258 | |
| Sport - 4-Door SUV 3.6L | 6 Cyl | Manual | 4WD | $38,490 | $37,722 | $36,624 | |
| Rubicon - 2-Door SUV 3.6L | 6 Cyl | Manual | 4WD | $48,690 | $47,052 | $45,648 | |
| Sport RHD - 4-Door SUV 2L | 4 Cyl | Automatic | 4WD | $49,990 | $48,788 | $47,345 | |
| Sahara - 4-Door SUV 2L | 4 Cyl | Automatic | 4WD | $51,090 | $49,614 | $48,138 | |
| Rubicon - 4-Door SUV 3.6L | 6 Cyl | Manual | 4WD | $53,190 | $51,395 | $49,856 | |
| Rubicon 392 - 4-Door SUV 6.4L | 8 Cyl | Automatic | 4WD | $93,440 | $91,150 | $88,404 |
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| Available Optionss and Package Pricing | ||
|---|---|---|
| Package Options | ||
| 2-Y Rubicon X Quick Order Package | $9,950 | |
| 2-Y Rubicon X Quick Order Package (Requires (DFT) 8-Speed Automatic Transmission) | $12,950 | |
| Convenience Group (Rubicon, Rubicon 392, Sport, Sport RHD) | $1,995 | |
| Dual Door Group with Premium Uppers | $5,395 | |
| Dual Top GroupSahara, (Rubicon, Rubicon 392, Sahara, Sport RHD) | $2,495 | |
| Safety Group (Rubicon, Sahara, Sport) | $1,295 | |
| Steel Bumper and Winch Group (Rubicon) | $3,495 | |
| Technology Group | $2,295 | |
| Xtreme Recon 35" Tire Package (Rubicon,Sport, Sport RHD) | $4,495 | |
| Dual Door Group with Premium Uppers - Requires (2-Y) Rubicon X Quick Order Package | $5,395 | |
| Trailer Tow and Auxiliary Switch Group (Sahara, Sport, Sport RHD) | $1,195 | |
| 2-S Sport S Quick Order Package (Sport) | $3,500 | |
| 2-W Willys Quick Order Package (Sport) | $7,400 | |
| LED Headlamp and Fog Lamp Group (Sport) | $1,495 | |
| Engine Options | ||
| 3.6L V6 24V VVT Engine (Sahara) | $2,000 | |
| Transmission Options | ||
| 8-speed Auto 850RE transmission - Requires (EC1) 2.0L I4 DOHC DI Turbo engine with ESS (Rubicon, Rubicon 392, Sport) | $2,500 | |
| 8-speed Auto 850RE transmission (Rubicon, Rubicon 392, Sport) | $4,500 | |
| Wheel Options | ||
| 17x7.5 Machined Wheels with Black Pockets (Rubicon, Sport) | $1,095 | |
| 18x7.5 Machined/Painted Gray wheels (Sahara) | $1,095 | |
| 17x7.5 Machined granite crystal wheels Sport) | $1,095 | |
| Axle Options | ||
| 4.88 rear axle ratio (Rubicon) | $995 | |
| Other Options | ||
| Black 3-Piece Hard Top (Rubicon, Sport) | $1,695 | |
| Dual Door Group (lowers only) | $4,695 | |
| Sky One-Touch Power Top (Rubicon, Rubicon 392, Sahara, Sport RHD) | $3,995 | |
| Soft Top Window Storage Bag | $75 | |
| Warn Winch (Rubicon, Rubicon 392) | $1,995 | |
| Exterior Paint Options | ||
| Black Clear Coat | $595 | |
| Earl Clear Coat | $595 | |
| Firecracker Red Clear Coat | $595 | |
| Granite Crystal Metallic Clear Coat | $595 | |
| High Velocity Clear Coat | $595 | |
| Hydro Blue Pearl Coat | $595 | |
| Anvil Clear Coat | $595 | |
| Sarge Green Clear Coat | $595 | |
| Silver Zynith Clear Coat | $595 | |
| Bikini Pearl Coat | $895 | |
| Seat Options | ||
| McKinley trimmed seats (Sahara) | $1,995 | |
