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2023 Kia Rio MSRP vs Invoice vs True Dealer Cost

2023 Kia Rio Invoice Price Guide - Holdback - Dealer Cost - MSRP
Why Buy?
Rebates
Trim Levels
The Kia Rio Price Guide Below Includes:
  • The Kia Rio pricing below shows the MSRP, invoice price and true dealer cost. The true dealer cost is calculated by the following formula - Invoice Price + Destination Fee – Holdback = Dealer Cost.
  • Holdback is a hidden manufacturer markup on most vehicles. It is calculated as a percentage of MSRP or Invoice. You can view how dealer holdback is calculated here.
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Kia Rio Pricing for the LX and S Trims

2023 Rio - Trim: 1.6L GDI I4 LX, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.
MSRP
$16,550
Invoice Price
$16,062
Destination Fee
$1,095
Holdback
$482
Dealer Cost
$16,675
Find the Best Price
2023 Rio - Trim: 1.6L GDI I4 S, 4-Door Sedan. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.
MSRP
$17,190
Invoice Price
$16,683
Destination Fee
$1,095
Holdback
$500
Dealer Cost
$17,278
Find the Best Price
2023 Rio 5-Door - Trim: 1.6L GDI I4 S 5-Door Hatchback. FWD Powertrain: 1.6 L, 4 CYL, Gas Powered, CVT.
MSRP
$17,490
Invoice Price
$16,973
Destination Fee
$1,095
Holdback
$509
Dealer Cost
$17,559
Find the Best Price
Port Installed Options
Rear Bumper Applique
1.6L GDI I4 LX$75
1.6L GDI I4 S$75
Cargo Net
1.6L GDI I4 LX$55
1.6L GDI I4 S$55
Wheel Locks
1.6L GDI I4 LX$65
1.6L GDI I4 S$65
Carpet Floor Mat
1.6L GDI I4 LX$175
1.6L GDI I4 S$175
Cargo Tray
1.6L GDI I4 LX$115
1.6L GDI I4 S$115
Mud Guards
1.6L GDI I4 LX$125
1.6L GDI I4 S$125
Electrochromic Mirror with Homelink
1.6L GDI I4 LX$350
1.6L GDI I4 S$350
Cargo Mat
1.6L GDI I4 LX$95
1.6L GDI I4 S$95
Exterior Paint Options
Aurora Black Pearl Paint
1.6L GDI I4 LX$195
1.6L GDI I4 S$195
Package Options
S Technology Package
1.6L GDI I4 LXNA
1.6L GDI I4 S$1,800
Specifications
Base Price
1.6L GDI I4 LX$16,750
1.6L GDI I4 S$17,390
Drive
1.6L GDI I4 LXFWD
1.6L GDI I4 SFWD
Bodystyle
1.6L GDI I4 LXSedan
1.6L GDI I4 SSedan
Doors
1.6L GDI I4 LX4
1.6L GDI I4 S4
Height
1.6L GDI I4 LX57.1
1.6L GDI I4 S57.1
Length
1.6L GDI I4 LX172.6
1.6L GDI I4 S172.6
Wheelbase
1.6L GDI I4 LX101.6
1.6L GDI I4 S101.6
Width
1.6L GDI I4 LX67.9
1.6L GDI I4 S67.9
Cargo Volume
1.6L GDI I4 LX13.7
1.6L GDI I4 S13.7
Seating Capacity
1.6L GDI I4 LX5
1.6L GDI I4 S5
Front Head Room
1.6L GDI I4 LX38.9
1.6L GDI I4 S38.9
Center Head Room
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
Front Leg Room
1.6L GDI I4 LX42.1
1.6L GDI I4 S42.1
Center Leg Room
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
Front Shoulder Room
1.6L GDI I4 LX54.1
1.6L GDI I4 S54.1
Center Shoulder Room
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
Interior Volume
1.6L GDI I4 LX89.9
1.6L GDI I4 S89.9
Fuel Tank Capacity
1.6L GDI I4 LX11.9
1.6L GDI I4 S11.9
Engine Size
1.6L GDI I4 LX1.6
1.6L GDI I4 S1.6
Engine Type
1.6L GDI I4 LXGas
1.6L GDI I4 SGas
Cylinders
1.6L GDI I4 LX4
1.6L GDI I4 S4
Camshaft
1.6L GDI I4 LXDOHC
1.6L GDI I4 SDOHC
Compression Ratio
1.6L GDI I4 LX11.2:1
1.6L GDI I4 S11.2:1
Horsepower
1.6L GDI I4 LX120
1.6L GDI I4 S120
Torque
1.6L GDI I4 LX112
1.6L GDI I4 S112
Fuel Type
1.6L GDI I4 LXUnleaded
1.6L GDI I4 SUnleaded
MPG City
1.6L GDI I4 LX32
1.6L GDI I4 S32
MPG Highway
1.6L GDI I4 LX41
1.6L GDI I4 S41
Towing
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
GVWR (Gross Vehicle Weight Rating)
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
Payload
1.6L GDI I4 LXNA
1.6L GDI I4 SNA
Curb Weight
1.6L GDI I4 LX2767
1.6L GDI I4 S2767
Transmission
1.6L GDI I4 LXCVT
1.6L GDI I4 SCVT

How to Calculate The Dealer Cost of a Kia Rio

Formula for Calculating Dealer Cost:

  • Example: Base Kia Rio invoice price + the dealer Invoice price of all the options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

Note: All Kia Rio MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.

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