2023 Land Rover Defender MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
2023 Defender - Trim: 110 AWD. Powered by a 2.0L, I-4, Intercooled Turbo Premium Gas Engine w/ Four Wheel Drive
MSRP
$51,700
Invoice Price
$48,598
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$49,948
2023 Defender - Trim: 90 S AWD. Powered by a 2.0L, I-4, Intercooled Turbo Premium Gas Engine w/ Four Wheel Drive
MSRP
$52,300
Invoice Price
$49,162
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$50,512
2023 Defender - Trim: 110 S AWD. Powered by a 2.0L, I-4, Intercooled Turbo Premium Gas Engine w/ Four Wheel Drive
MSRP
$55,300
Invoice Price
$51,982
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$53,332
2023 Defender - Trim: 90 SE AWD. Powered by a 3.0L, I-6, Intercooled Turbo Premium Gas Engine w/ Four Wheel Drive
MSRP
$64,000
Invoice Price
$60,160
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$61,510
2023 Defender - Trim: 110 SE AWD. Powered by a 3.0L, I-6, Intercooled Turbo Gas/Electric Engine w/ Four Wheel Drive
MSRP
$66,900
Invoice Price
$62,886
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$64,236
2023 Defender - Trim: 90 X-Dynamic SE AWD. Powered by a 3.0L, I-6, Intercooled Turbo Gas/Electric Engine w/ Four Wheel Drive
MSRP
$66,900
Invoice Price
$62,886
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$64,236
2023 Defender - Trim: 110 X-Dynamic SE AWD. Powered by a 3.0L, I-6, Intercooled Turbo Gas/Electric Engine w/ Four Wheel Drive
MSRP
$69,900
Invoice Price
$65,706
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$67,056
2023 Defender - Trim: 90 X AWD. Powered by a 3.0L, I-6, Intercooled Turbo Gas/Electric Engine w/ Four Wheel Drive
MSRP
$85,400
Invoice Price
$80,276
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$81,626
2023 Defender - Trim: 110 X AWD. Powered by a 3.0L, I-6, Intercooled Turbo Gas/Electric Engine w/ Four Wheel Drive
MSRP
$87,900
Invoice Price
$82,626
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$83,976
2023 Defender - Trim: 90 V8 AWD. Powered by a 5.0L, V-8, Intercooled Supercharger Premium Gas Engine w/ Four Wheel Drive
MSRP
$104,400
Invoice Price
$98,136
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$99,486
2023 Defender - Trim: 110 V8 AWD. Powered by a 5.0L, V-8, Intercooled Supercharger Premium Gas Engine w/ Four Wheel Drive
MSRP
$107,700
Invoice Price
$101,238
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$102,588
2023 Defender - Trim: 90 Carpathian Edition AWD. Powered by a 5.0L, V-8, Intercooled Supercharger Premium Gas Engine w/ Four Wheel Drive
MSRP
$111,400
Invoice Price
$104,716
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$106,066
2023 Defender - Trim: 110 Carpathian Edition AWD. Powered by a 5.0L, V-8, Intercooled Supercharger Premium Gas Engine w/ Four Wheel Drive
MSRP
$114,600
Invoice Price
$107,724
Destination Fee
$1,350
Holdback
$0
Dealer Cost
$109,074
How to Calculate The Dealer Cost of a Land Rover Defender:
Formula for Calculating Dealer Cost:
- Example: Base Land Rover Defender invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
- What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.
Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost..
