2025 Lincoln Aviator MSRP vs Invoice vs True Dealer Cost

Starting at $40,225

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The Lincoln Aviator Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,395] – [Holdback ( No Holdback )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,395 is included in the prices below.

2025 Aviator Models	MSRP	Invoice	Dealer Cost	Dealer Pricing
Premiere SUV 3 L \| 6 Cyl \| Automatic \| RWD	$60,275	$57,625	$57,625	Get Price
Premiere SUV 3 L \| 6 Cyl \| Automatic \| AWD	$62,775	$60,013	$60,013	Get Price
Reserve SUV 3 L \| 6 Cyl \| Automatic \| RWD	$69,375	$65,636	$65,636	Get Price
Reserve SUV 3 L \| 6 Cyl \| Automatic \| AWD	$71,875	$67,999	$67,999	Get Price
Black Label SUV 3 L \| 6 Cyl \| Automatic \| AWD	$88,875	$83,626	$83,626	Get Price

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