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2024 Subaru Ascent MSRP vs Invoice vs True Dealer Cost

2024 Subaru Ascent Invoice Price Guide - Holdback - Dealer Cost - MSRP
Starting at  $35,740
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Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
TrimsMSRPInvoiceDealer CostDealer Pricing

2.4L | 4 Cyl | CVT | AWD
$35,740$33,583$32,895
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8-Passenger Premium
2.4L | 4 Cyl | CVT | AWD
$38,340$35,948$35,208
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7-Passenger Premium
2.4L | 4 Cyl | CVT | AWD
$39,800$37,165$36,396
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Onyx Edition
2.4L | 4 Cyl | CVT | AWD
$43,140$40,363$39,527
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7-Passenger Limited
2.4L | 4 Cyl | CVT | AWD
$43,440$40,608$39,766
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8-Passenger Limited
2.4L | 4 Cyl | CVT | AWD
$43,440$40,608$39,766
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Onyx Edition Limited
2.4L | 4 Cyl | CVT | AWD
$48,140$44,928$43,992
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Touring
2.4L | 4 Cyl | CVT | AWD
$50,040$46,619$45,645
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Available Options and Package Pricing
Package Options
Convenience Package (8-Passenger Premium)$1,460
Technology Package (7-Passenger Premium, 7-Passenger Limited)$3,550
Dealer Installed Options
Auto-Dimming Mirror with Compass and HomeLink (Base, 8-Passenger Premium)$409
Black Wheel Lug Nut / Lock Set$288
Body Side Trim/Molding - Autumn Green Metallic (N/A on Base)$310
Body Side Trim/Molding - Cosmic Blue Pearl (N/A on Base)$310
Body Side Trim/Molding - Crimson Red Pearl (N/A on Base)$310
Body Side Trim/Molding - Crystal Black Silica$310
Body Side Trim/Molding - Crystal White Pearl$310
Body Side Trim/Molding - Ice Silver Metallic$310
Body Side Trim/Molding - Magnetite Gray Metallic$310
Cargo Cover$227
Cargo Net$82
Cargo Separator$449
Cargo Tray$107
Crossbar Set - Aero$252
Door Edge Molding/Trim - Autumn Green Metallic (N/A on Base)$182
Door Edge Molding/Trim - Cosmic Blue Pearl (N/A on Base)$182
Door Edge Molding/Trim - Crimson Red Pearl (N/A on Base)$182
Door Edge Molding/Trim - Crystal Black Silica$182
Door Edge Molding/Trim - Crystal White Pearl$182
Door Edge Molding/Trim - Ice Silver Metallic$182
Door Edge Molding/Trim - Magnetite Gray Metallic$182
Door Scuff Protector$162
Floor Liners - All-Weather$141
Footwell Illumination Kit$235
LED Upgrade$201
Rear Bumper Cover$158
Rear Seatback Protector - 3rd Row Bench$167
Remote Engine Starter - Key Start (Base)$482
Side Sill Plates$147
Splash Guards$182
Sunshade - 3rd Row$52
Sunshade - Windshield$76
Trailer Hitch$649
USB Charging Ports (Base, Premium, Onyx Edition)$239
Wheel Locks - Alloy$102
Wireless Charger$354