2024, 2025 Toyota Camry MSRP vs Invoice vs True Dealer Cost

Starting at $27,515

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The Toyota Camry Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,095] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,095 is included in the prices below.

2025 Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
LE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| FWD	$29,495	$27,223	$26,655	Get Price
LE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| AWD	$31,020	$28,627	$28,029	Get Price
SE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| FWD	$31,795	$29,340	$28,726	Get Price
SE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| AWD	$33,320	$30,742	$30,098	Get Price
XLE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| FWD	$34,495	$31,823	$31,155	Get Price
XSE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| FWD	$35,695	$32,927	$32,235	Get Price
XLE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| AWD	$36,020	$33,227	$32,529	Get Price
XSE Hybrid Sedan 2.5 L \| 4 Cyl \| CVT \| AWD	$37,220	$34,331	$33,609	Get Price

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2024 Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
2.5L 4-Cyl LE 2.5L \| 4 Cyl. \| Automatic \| FWD	$27,515	$25,268	$24,443	Get Price
2.5L 4-Cyl LE 2.5L \| 4 Cyl. \| Automatic \| AWD	$28,915	$26,549	$25,682	Get Price
2.5L 4-Cyl SE 2.5L \| 4 Cyl. \| Automatic \| FWD	$29,055	$26,539	$25,667	Get Price
2.5L 4-Cyl SE Nightshade 2.5L \| 4 Cyl. \| Automatic \| FWD	$30,055	$27,449	$26,547	Get Price
2.5L 4-Cyl SE 2.5L \| 4 Cyl. \| Automatic \| AWD	$30,455	$27,813	$26,899	Get Price
2.5L 4-Cyl SE Nightshade 2.5L \| 4 Cyl. \| Automatic \| AWD	$31,455	$28,723	$27,779	Get Price
2.5L 4-Cyl XLE 2.5L \| 4 Cyl. \| Automatic \| FWD	$32,265	$29,460	$28,492	Get Price
2.5L 4-Cyl XSE 2.5L \| 4 Cyl. \| Automatic \| FWD	$32,815	$29,960	$28,976	Get Price
2.5L 4-Cyl XLE 2.5L \| 4 Cyl. \| Automatic \| AWD	$33,665	$30,734	$29,724	Get Price
2.5L 4-Cyl XSE 2.5L \| 4 Cyl. \| Automatic \| AWD	$34,215	$31,234	$30,208	Get Price
3.5L V6 TRD 3.5L \| 6 Cyl. \| Automatic \| FWD	$34,580	$31,567	$30,530	Get Price
3.5L V6 XLE 3.5L \| 6 Cyl. \| Automatic \| FWD	$37,390	$34,123	$33,001	Get Price
3.5L V6 XSE 3.5L \| 6 Cyl. \| Automatic \| FWD	$37,940	$34,624	$33,486	Get Price

Available Options and Package Pricing
Other Options
Blind Spot Monitor with Rear Cross-Traffic Alert (LE, SE, SE Nightshade)	$680
Power Tilt/Slide Moonroof (LE, SE)	$870
Panoramic Glass Roof with front power tilt/slide moonroof (XLE, XSE)	$1,360
Package Options
Convenience Package (LE, SE, SE Nightshade)	$600
Cold Weather Package (LE, SE, XLE, XSE)	$1,290
Driver Assist Package (XLE, XSE)	$1,430
Exterior Paint Options
Special Colors (LE, SE, XLE, XSE, V6 TRD)	$425
Two-Tone Midnight Black Metallic Roof (XSE, V6 TRD)	$500
Audio Options
Audio Upgrade Package (LE, SE)	$990
Navigation Package (XLE, XSE)	$1,760
TRD Premium Audio with Nine JBL Speakers	$1,585
Available Options
Alloy Wheel Locks	$75
All-Weather Floor Liner Package	$259
All-Weather Floor Liners	$169
Cargo Tote	$51
Cargo Tray	$90
Carpet Floor Mats	$169
Carpet Mat Package	$259
Carpeted trunk mat	$90
Coin Holder/Ashtray Cup	$29
Door Edge Guards	$129
Door Sill Protectors	$199
Emergency Assistance Kit	$59
First Aid Kit	$25
Hideaway Cargo Net	$49
Mudguards	$129
Paint Protection Film	$395
Preferred Accessory Package	$333
Protection Package	$268
TRD Oil Cap	$45
TRD Oil Filter	$17
Universal Tablet Holder	$99