2024, 2025 Toyota Corolla MSRP vs Invoice vs True Dealer Cost

Starting at $23,145

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The Toyota Corolla Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,095] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,095 is included in the prices below.

2025 Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
SE Hatchback 2 L \| 4 Cyl \| CVT \| FWD	$24,600	$22,859	$22,389	Get Price
Nightshade Hatchback 2 L \| 4 Cyl \| CVT \| FWD	$25,600	$23,785	$23,295	Get Price
XSE Hatchback 2 L \| 4 Cyl \| CVT \| FWD	$27,900	$25,914	$25,378	Get Price

2024 Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
LE 2L \| 4 Cyl \| CVT \| FWD	$23,145	$21,512	$21,071	Get Price
SE 2L \| 4 Cyl \| CVT \| FWD	$25,585	$23,770	$23,280	Get Price
Nightshade 2L \| 4 Cyl \| CVT \| FWD	$26,585	$24,696	$24,186	Get Price
XSE 2L \| 4 Cyl \| CVT \| FWD	$28,245	$26,234	$25,691	Get Price

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Available Options and Package Pricing
Package Options
LE Premium Package	$2,375
LE Convenience Package	$1,340
Convenience Package (Nightshade, SE)	$530
SE Premium Package	$1,295
Exterior Paint Options
Special Colors (LE, SE, XSE)	$425
Two-Tone Roof (SE, XSE)	$500
Audio Options
JBL® Premium Audio (Nightshade, XSE)	$600