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2024 Toyota RAV4 MSRP vs Invoice vs True Dealer Cost

2024 Toyota RAV4 Invoice Price Guide - Holdback - Dealer Cost - MSRP
Starting at  $30,025
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Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
TrimsMSRPInvoiceDealer CostDealer Pricing
LE
2.5L | 4 Cyl | Automatic | FWD
$30,025$28,161$27,588
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LE
2.5L | 4 Cyl | Automatic | AWD
$31,425$29,470$28,869
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XLE
2.5L | 4 Cyl | Automatic | FWD
$31,535$29,574$28,970
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XLE
2.5L | 4 Cyl | Automatic | AWD
$32,935$30,883$30,251
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XLE Premium
2.5L | 4 Cyl | Automatic | FWD
$34,425$32,276$31,615
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XLE Premium
2.5L | 4 Cyl | Automatic | AWD
$35,825$33,585$32,896
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Adventure
2.5L | 4 Cyl | Automatic | AWD
$36,220$33,953$33,256
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Limited
2.5L | 4 Cyl | Automatic | FWD
$38,330$35,927$35,187
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TRD Off-Road
2.5L | 4 Cyl | Automatic | AWD
$39,645$37,154$36,388
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Limited
2.5L | 4 Cyl | Automatic | AWD
$39,730$37,236$36,468
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Available Options and Package Pricing
Exterior Paint Options
Two-Tone Exterior Color (Adventure, TRD Off-Road)$500
Special Color$425
Audio Options
10.5-in. Toyota Audio Multimedia with 11-speaker JBL Premium Audio including amplifier and subwoofer (Adventure, XLE Premium, )$1,410
TRD Off-Road Premium Audio (TRD Off-Road )$1,390
Package Options
Weather Package (Not Available on LE)$815
Convenience Package (XLE)$1,265
Blind Spot Monitor with Rear Cross-Traffic Alert (LE)$590
Advanced Technology Package (Limited, TRD Off-Road, XLE Premium))$1,025
Other Options
Rear Cargo Area Cover (LE)$90
Digital Rearview Mirror (Limited, TRD Off-Road, XLE Premium)$200
Panoramic Glass Roof with Front Power (Limited)$500
RAV4 Depreciation Value
1 Year Average 19%
3 Year Average 27%
5 Year Average 36%
Specifications
DriveAWD
BodystyleSUV
Doors5
Height68.6
Length181.5
Wheelbase105.9
Width73.4
Cargo Volume37.6
Seating Capacity5
Front / Rear Head Room37.7/39.5
Front/Rear Leg Room41.0/37.8
Front Shoulder Room57.8
Interior Volume98.9
Fuel Tank Capacity14.5
Engine TypeGas
Engine Size2.5
Cylinders4
CamshaftDOHC
Compression Ratio13.0:1
Horsepower203
Torque184
Fuel TypeUnleaded
Estimated MPG City25 - 27
Estimated MPG Highway33 - 35
Towing3500
GVWR (Gross Vehicle Weight Rating)4705
Payload1025
Curb Weight3405 - 3615