2024 Toyota Tacoma MSRP vs Invoice vs True Dealer Cost

Starting at $32,995

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The Toyota Tacoma Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,495] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

Select a Cab below:

• Tacoma Double Cab
• Tacoma Xtra Cab

The Destination Fee of $1,495 is included in the prices below.

Tacoma Double Cab

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
SR 2.4L \| 4 Cyl \| Automatic \| RWD	$35,195	$32,716	$32,042	Get Price
Automatic, Long Bed SR 2.4L \| 4 Cyl \| Automatic \| 4WD	$38,395	$36,090	$35,352	Get Price
SR 2.4L \| 4 Cyl \| Manual \| 4WD	$38,395	$35,680	$34,942	Get Price
SR5 2.4L \| 4 Cyl \| Automatic \| RWD	$38,695	$35,957	$35,213	Get Price
Automatic, Long Bed SR5 2.4L \| 4 Cyl \| Automatic \| RWD	$39,195	$36,421	$35,667	Get Price
TRD Sport 2.4L \| 4 Cyl \| Automatic \| RWD	$40,895	$37,996	$37,208	Get Price
Automatic, Long Bed TRD Sport 2.4L \| 4 Cyl \| Automatic \| RWD	$41,395	$38,460	$37,662	Get Price
SR5 2.4L \| 4 Cyl \| Automatic \| 4WD	$41,895	$38,922	$38,114	Get Price
Automatic, Long Bed SR5 2.4L \| 4 Cyl \| Automatic \| 4WD	$42,395	$39,386	$38,568	Get Price
TRD Offroad 2.4L \| 4 Cyl \| Manual \| 4WD	$43,295	$40,218	$39,382	Get Price
TRD Sport 2.4L \| 4 Cyl \| Manual \| 4WD	$43,295	$40,217	$39,381	Get Price
TRD Sport 2.4L \| 4 Cyl \| Automatic \| 4WD	$44,095	$40,961	$40,109	Get Price
TRD Offroad 2.4L \| 4 Cyl \| Automatic \| 4WD	$44,395	$41,240	$40,382	Get Price
Automatic, Long Bed TRD Sport 2.4L \| 4 Cyl \| Automatic \| 4WD	$44,595	$41,425	$40,563	Get Price
Automatic, Long Bed TRD Offroad 2.4L \| 4 Cyl \| Automatic \| 4WD	$44,895	$41,702	$40,834	Get Price
Limited 2.4L \| 4 Cyl \| Automatic \| 4WD	$53,595	$49,762	$48,720	Get Price

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
4-Cylinder SR - 2-Door Pickup 2.4L \| 4 Cyl \| Automatic \| RWD	$32,995	$31,027	$30,397	Get Price
4-Cylinder SR - 2-Door Pickup 2.4L \| 4 Cyl \| Automatic \| 4WD	$36,195	$34,027	$33,333	Get Price
V6 SR5 - 2-Door Pickup 2.4L \| 4 Cyl \| Automatic \| RWD	$37,695	$35,433	$34,709	Get Price
TRD PreRunner 2.4L \| 4 Cyl \| Automatic \| 4WD	$39,595	$37,220	$36,458	Get Price
V6 SR5 - 2-Door Pickup 2.4L \| 4 Cyl \| Automatic \| 4WD	$40,895	$37,995	$37,207	Get Price