2024 Toyota Venza MSRP vs Invoice vs True Dealer Cost

Starting at $36,465

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The Toyota Venza Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,395] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,395 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
LE 2.5L \| 4 Cyl \| CVT \| AWD	$36,465	$34,360	$33,659	Get Price
XLE 2.5L \| 4 Cyl \| CVT \| AWD	$40,675	$38,318	$37,532	Get Price
Nightshade 2.5L \| 4 Cyl \| CVT \| AWD	$41,800	$39,355	$38,547	Get Price
Limited 2.5L \| 4 Cyl \| CVT \| AWD	$44,610	$42,016	$41,152	Get Price

Available Options and Package Pricing
Special Colors (LE, Limited, XLE)	$425
Other Options
Star Gaze Fixed Panoramic Roof (Limited, Nightshade)	$1,400
Audio Options
Premium Audio (XLE)	$580

Specifications
Drive	AWD
Bodystyle	Crossover
Doors	4
Height	65.9
Length	186.6
Wheelbase	105.9
Width	73
Cargo Volume	28.8
Seating Capacity	5
Front Head Room	38.6
Center Head Room	NA
Front Leg Room	40.9
Center Leg Room	NA
Front Shoulder Room	57.4
Center Shoulder Room	NA
Interior Volume	98.3
Fuel Tank Capacity	14.5
Engine Type	Gas/Electric
Engine Size	2.5
Cylinders	4
Camshaft	DOHC
Compression Ratio	14.0:1
Horsepower	176
Torque	163
Fuel Type	Unleaded
Estimated MPG City	40
Estimated MPG Highway	37
Towing	NA
GVWR (Gross Vehicle Weight Rating)	4920
Payload	NA
Curb Weight	3847 - 3913
Transmission	CVT