2024 Volkswagen Atlas MSRP vs Invoice vs True Dealer Cost

Starting at $39,420

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The Volkswagen Atlas Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,425] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,425 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
SE 2L \| 4 Cyl \| Automatic \| FWD	$39,420	$37,862	$37,102	Get Price
SE 2L \| 4 Cyl \| Automatic \| AWD	$41,320	$39,684	$38,886	Get Price
SE with Technology 2L \| 4 Cyl \| Automatic \| FWD	$43,525	$41,799	$40,957	Get Price
SE with Technology 2L \| 4 Cyl \| Automatic \| AWD	$45,425	$43,621	$42,741	Get Price
Atlas Peak Edition SE with Technology 3.6L \| 6 Cyl \| Automatic \| AWD	$48,415	$46,488	$45,548	Get Price
SEL 2L \| 4 Cyl \| Automatic \| AWD	$50,305	$48,301	$47,323	Get Price
Atlas Peak Edition SEL 3.6L \| 6 Cyl \| Automatic \| AWD	$52,295	$50,209	$49,192	Get Price
SEL Premium R-Line 3.6L \| 6 Cyl \| Automatic \| AWD	$54,315	$52,146	$51,088	Get Price

Available Options and Package Pricing
Package Options
2nd Row Dual Captain's Chairs	$695
Black Wheel Package	$595
Panoramic Sunroof Package	$1,200
Exterior Paint Options
Pure Gray	$395
Opal White Pearl	$395
Aurora Red Metallic	$395
Dealer Installed Options
VW Care	$275
Towing Essentials and Protection Package for Bench Seat	$856
Towing Essentials and Protection Package for Captain's Chairs	$856
Adventure Package (Bumperdillo® Black)	$765
Adventure Package (Bumperdillo® Chrome)	$765
Bumperdillo® Chrome	$173
Roof Rack	$445
Bumperdillo® Black	$173
Rubber Mats Kit (Bench Seat)	$346
Rearview Mirror with HomeLink Connect®	$405
Trailer Hitch Extras	$170
Wheel Splash Guards	$232
First Aid Kit	$42
Carpeted Mats Kit (Bench Seat)	$346
Carpeted Mats Kit (Captain's Chairs)	$346
Luggage Net	$110
Privacy Cover	$230
Rubber Mats Kit (Captain's Chairs)	$346
Roadside Assistance Kit	$90
Combination Roadside Kit	$110
Wheel Locks	$85
Extended Range Remote Upgrade	$315
Volkswagen Logo Puddle Lights	$230
Extended Range Remote Start	$525

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