2024 Volkswagen Atlas MSRP vs Invoice vs True Dealer Cost
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
| Trims | MSRP | Invoice | Dealer Cost | Dealer Pricing |
|---|---|---|---|---|
| SE 2L | 4 Cyl | Automatic | FWD | $39,420 | $37,862 | $37,102 | |
| SE 2L | 4 Cyl | Automatic | AWD | $41,320 | $39,684 | $38,886 | |
| SE with Technology 2L | 4 Cyl | Automatic | FWD | $43,525 | $41,799 | $40,957 | |
| SE with Technology 2L | 4 Cyl | Automatic | AWD | $45,425 | $43,621 | $42,741 | |
| Atlas Peak Edition SE with Technology 3.6L | 6 Cyl | Automatic | AWD | $48,415 | $46,488 | $45,548 | |
| SEL 2L | 4 Cyl | Automatic | AWD | $50,305 | $48,301 | $47,323 | |
| Atlas Peak Edition SEL 3.6L | 6 Cyl | Automatic | AWD | $52,295 | $50,209 | $49,192 | |
| SEL Premium R-Line 3.6L | 6 Cyl | Automatic | AWD | $54,315 | $52,146 | $51,088 |
Unlock Hidden New Car Deals Fast! Get Your Post-Haggle Price Upfront ...
Get Access to "Hidden New Car Deals" Not Advertised to the Public!
Avoid the Pressure, Headaches, and Hassles at the Dealer.
Get Discount Pricing from Multiple Dealers ... Compare Dealer Prices and SAVE.
It's Easy, Fast & Free - You're Under No Obligation ...
| Available Options and Package Pricing | |
|---|---|
| Package Options | |
| 2nd Row Dual Captain's Chairs | $695 |
| Black Wheel Package | $595 |
| Panoramic Sunroof Package | $1,200 |
| Exterior Paint Options | |
| Pure Gray | $395 |
| Opal White Pearl | $395 |
| Aurora Red Metallic | $395 |
| Dealer Installed Options | |
| VW Care | $275 |
| Towing Essentials and Protection Package for Bench Seat | $856 |
| Towing Essentials and Protection Package for Captain's Chairs | $856 |
| Adventure Package (Bumperdillo® Black) | $765 |
| Adventure Package (Bumperdillo® Chrome) | $765 |
| Bumperdillo® Chrome | $173 |
| Roof Rack | $445 |
| Bumperdillo® Black | $173 |
| Rubber Mats Kit (Bench Seat) | $346 |
| Rearview Mirror with HomeLink Connect® | $405 |
| Trailer Hitch Extras | $170 |
| Wheel Splash Guards | $232 |
| First Aid Kit | $42 |
| Carpeted Mats Kit (Bench Seat) | $346 |
| Carpeted Mats Kit (Captain's Chairs) | $346 |
| Luggage Net | $110 |
| Privacy Cover | $230 |
| Rubber Mats Kit (Captain's Chairs) | $346 |
| Roadside Assistance Kit | $90 |
| Combination Roadside Kit | $110 |
| Wheel Locks | $85 |
| Extended Range Remote Upgrade | $315 |
| Volkswagen Logo Puddle Lights | $230 |
| Extended Range Remote Start | $525 |
