2024 Volkswagen Jetta MSRP vs Invoice vs True Dealer Cost

Starting at $22,660

Get Your Price

The Volkswagen Jetta Price Guide Below Includes:

The prices below shows the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,225] – [Holdback ( 2% of the Base MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.

Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost

The Destination Fee of $1,225 is included in the prices below.

Trims	MSRP	Invoice	Dealer Cost	Dealer Pricing
S 1.5L \| 4 Cyl \| Manual \| FWD	$22,660	$21,803	$21,374	Get Price
S 1.5L \| 4 Cyl \| Automatic \| FWD	$23,460	$22,571	$22,126	Get Price
Sport 1.5L \| 4 Cyl \| Manual \| FWD	$23,810	$22,908	$22,456	Get Price
Sport 1.5L \| 4 Cyl \| Automatic \| FWD	$24,610	$23,675	$23,207	Get Price
SE 1.5L \| 4 Cyl \| Automatic \| FWD	$26,100	$25,106	$24,609	Get Price
SEL 1.5L \| 4 Cyl \| Automatic \| FWD	$30,050	$28,897	$28,321	Get Price

Available Options and Package Pricing
Package Options
Driver Assistance Package (S, Sport)	$955
Driver Assistance and Convenience Package (S, Sport)	$955
IQ.DRIVE® Package (S, Sport)	$955
Black Wheel Package (SE)	$395
Panoramic Sunroof Package (SE)	$850
Exterior Paint Options
Kings Red Metallic	$395
Opal White Pearl (SE, SEL)	$395
Dealer Installed Options
VW Care	$195
Car-Net Safe and Secure 3-Year	$289
Car-Net Safe and Secure 5-Year	$399
First Aid Kit	$42
Roadside Assistance Kit	$90
Combination Assistance Kit	$110
Wheel Locks	$85
Bumperdillo Black	$173
Bumperdillo Chrome	$173
Organizing Trays	$29
Carpeted Mats	$190
Rubber Mats Kit	$296
Rubber Mats	$190
Rearview Mirror with HomeLink®	$345
Lip Spoiler	$399
Extended Range Remote Start (S, Sport)	$525
Extended Range Remote Upgrade (SE, SEL)	$315
Rearview Mirror with HomeLink Connect (SE, SEL, Sport)	$399

Other Volkswagen Models