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New Ford Prices: MSRP, Factory Invoice vs True Dealer Cost

Ford Prices: MSRP, Factory Invoice vs True Dealer Cost

Ford Prices

Please select a Ford:

2024 Ford Bronco Sport

2024 Ford Bronco Sport
MSRP* \| Invoice** $31,230 \| $30,450

2024 Ford Bronco

2024 Ford Bronco
MSRP* \| Invoice** $39,130 \| $38,152

2024 Ford Edge
MSRP* \| Invoice** $38,365 \| $37,214

2024 Ford Escape

2024 Ford Escape
MSRP* \| Invoice** $29,345 \| $28,171

2024 Ford Expedition

2024 Ford Expedition
MSRP* \| Invoice** $54,555 \| $52,373

2024 Ford Explorer

2024 Ford Explorer
MSRP* \| Invoice** $36,760 \| $35,657

2024 Ford F-150 Lightning

2024 Ford F-150 Lightning
MSRP* \| Invoice** $49,995 \| $49,995

2024 Ford F-150 Regular Cab

2024 Ford F-150
MSRP* \| Invoice** $36,570 \| $34,924

2024 Ford Super Duty F-250 Crew Cab

2024 Ford Super Duty F-250
MSRP* \| Invoice** $46,965 \| $44,716

2024 Ford F-350

2024 Ford F-350
MSRP* \| Invoice** $48,345 \| $45,928

2024 Ford Maverick

2024 Ford Maverick
MSRP* \| Invoice** $23,400 \| $22,932

2024 Ford Mustang Mach E

2024 Ford Mustang Mach E
MSRP* \| Invoice** $43,495 \| $43,495

2024 Ford Mustang

2024 Ford Mustang
MSRP* \| Invoice** $30,920 \| $29,683

2024 Ford Ranger

2024 Ford Ranger
MSRP* \| Invoice** $32,565 \| $31,588

Ford Price Guides Include:

The prices show the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.