New Ram Prices: MSRP, Factory Invoice vs True Dealer Cost

Ram Prices

Please select a Ram:

2024 Ram 1500 Ram
MSRP* \| Invoice** $40,670 \| $39,125

2024 Ram 2500 Ram
MSRP* \| Invoice** $67,945 \| $64,173

2024 Ram 3500 Ram
MSRP* \| Invoice** $69,970 \| $66,087

The Ram Price Guides Includes:

The prices show the MSRP, Invoice Price and True Dealer Cost.
The true dealer cost is calculated by the following formula:
[Invoice Price] + [Destination Fee of $1,995] – [Holdback ( 3% of the Total MSRP )] = Dealer Cost.
Holdback is a hidden manufacturer markup passed on to dealers.