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2023 GMC Sierra 1500 2WD MSRP vs Invoice vs True Dealer Cost

2023 GMC Sierra 1500 4WD Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 4WD Sierra, See the GMC Sierra 1500 4WD Price Report.
Select a 2WD Regular, Double or Crew Cab below:

2WD Sierra 1500 Regular Cab
2WD Sierra 1500 Double Cab
2WD Sierra 1500 Crew Cab

Regular Cab

2023 Sierra 1500 Regular Cab - Trim: Standard Box Pro, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$36,400
Invoice Price
$34,980
Destination Fee
$1,795
Holdback
$1,092
Dealer Cost
$35,683
Find the Best Price
2023 Sierra 1500 Regular Cab - Trim: Long Box Pro, 2-Door Pickup. RWD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$36,600
Invoice Price
$35,173
Destination Fee
$1,795
Holdback
$1,098
Dealer Cost
$35,870
Find the Best Price

Double Cab

2023 Sierra 1500 Double Cab - Trim: Standard Box Pro, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$39,700
Invoice Price
$38,152
Destination Fee
$1,795
Holdback
$1,191
Dealer Cost
$38,756
Find the Best Price
2023 Sierra 1500 Double Cab - Trim: Standard Box SLE, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$49,200
Invoice Price
$46,297
Destination Fee
$1,795
Holdback
$1,476
Dealer Cost
$46,616
Find the Best Price
2023 Sierra 1500 Double Cab - Trim: Standard Box Elevation, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$50,800
Invoice Price
$47,803
Destination Fee
$1,795
Holdback
$1,524
Dealer Cost
$48,074
Find the Best Price

Crew Cab

2023 Sierra 1500 Crew Cab - Trim: Short Box Pro, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$42,100
Invoice Price
$40,458
Destination Fee
$1,795
Holdback
$1,263
Dealer Cost
$40,990
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box SLE, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$51,600
Invoice Price
$48,556
Destination Fee
$1,795
Holdback
$1,548
Dealer Cost
$48,803
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Elevation, 4-Door Pickup. RWD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$53,400
Invoice Price
$50,249
Destination Fee
$1,795
Holdback
$1,602
Dealer Cost
$50,442
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box SLT, 4-Door Pickup. RWD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$54,700
Invoice Price
$51,473
Destination Fee
$1,795
Holdback
$1,641
Dealer Cost
$51,627
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Denali, 4-Door Pickup. RWD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$64,700
Invoice Price
$60,883
Destination Fee
$1,795
Holdback
$1,941
Dealer Cost
$60,737
Find the Best Price
How to Calculate The Dealer Cost of a GMC Sierra 1500 2WD:

Formula for Calculating Dealer Cost:

  • Example: Base GMC Sierra 1500 2WD invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

Note: All GMC Sierra 1500 2WD MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.