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2023 GMC Sierra 1500 4WD MSRP vs Invoice vs True Dealer Cost

2023 GMC Sierra 1500 4WD Invoice Price Guide - Holdback - Dealer Cost - MSRP
Price terms Used in this Guide:
MSRP | Invoice Price | Destination Fee | Holdback | Dealer Cost
For a 2WD Sierra, See the GMC Sierra 1500 2WD Price Report.
Select a 4WD Regular, Double or Crew Cab below:

4WD Regular Cab
4WD Double Cab
4WD Crew Cab

Sierra 1500 Regular Cab

2023 Sierra 1500 Regular Cab - Trim: Standard Box Pro, 2-Door Pickup. 4WD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$41,000
Invoice Price
$39,401
Destination Fee
$1,795
Holdback
$1,230
Dealer Cost
$39,966
Find the Best Price
2023 Sierra 1500 Regular Cab - Trim: Long Box Pro, 2-Door Pickup. 4WD Powertrain: 2.7 L, 4 CYL, Gas Powered, Automatic.
MSRP
$41,200
Invoice Price
$39,593
Destination Fee
$1,795
Holdback
$1,236
Dealer Cost
$40,152
Find the Best Price

Sierra 1500 Double Cab

2023 Sierra 1500 Double Cab - Trim: Standard Box Pro, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$43,000
Invoice Price
$41,323
Destination Fee
$1,795
Holdback
$1,290
Dealer Cost
$41,828
Find the Best Price
2023 Sierra 1500 Double Cab - Trim: Standard Box SLE, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$52,500
Invoice Price
$49,403
Destination Fee
$1,795
Holdback
$1,575
Dealer Cost
$49,623
Find the Best Price
2023 Sierra 1500 Double Cab - Trim: Standard Box Elevation 3VL, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$52,600
Invoice Price
$49,497
Destination Fee
$1,795
Holdback
$1,578
Dealer Cost
$49,714
Find the Best Price
2023 Sierra 1500 Double Cab - Trim: Standard Box Elevation, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$54,100
Invoice Price
$50,908
Destination Fee
$1,795
Holdback
$1,623
Dealer Cost
$51,080
Find the Best Price

Sierra 1500 Crew Cab

2023 Sierra 1500 Crew Cab - Trim: Short Box Pro, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$45,400
Invoice Price
$43,629
Destination Fee
$1,795
Holdback
$1,362
Dealer Cost
$44,062
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Standard Box Pro, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$45,700
Invoice Price
$43,918
Destination Fee
$1,795
Holdback
$1,371
Dealer Cost
$44,342
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box SLE, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$54,900
Invoice Price
$51,661
Destination Fee
$1,795
Holdback
$1,647
Dealer Cost
$51,809
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Elevation 3VL, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$55,200
Invoice Price
$51,943
Destination Fee
$1,795
Holdback
$1,656
Dealer Cost
$52,082
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Standard Box SLE, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$55,200
Invoice Price
$51,943
Destination Fee
$1,795
Holdback
$1,656
Dealer Cost
$52,082
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Elevation, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$56,700
Invoice Price
$53,355
Destination Fee
$1,795
Holdback
$1,701
Dealer Cost
$53,449
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Standard Box Elevation, 4-Door Pickup. 4WD Powertrain: 2.7 L, 6 CYL, Gas Powered, Automatic.
MSRP
$57,000
Invoice Price
$53,637
Destination Fee
$1,795
Holdback
$1,710
Dealer Cost
$53,722
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box SLT, 4-Door Pickup. 4WD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$57,800
Invoice Price
$54,390
Destination Fee
$1,795
Holdback
$1,734
Dealer Cost
$54,451
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2023 Sierra 1500 Crew Cab - Trim: Standard Box SLT, 4-Door Pickup. 4WD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$58,300
Invoice Price
$54,860
Destination Fee
$1,795
Holdback
$1,749
Dealer Cost
$54,906
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box AT4, 4-Door Pickup. 4WD Powertrain: 3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$65,300
Invoice Price
$61,447
Destination Fee
$1,795
Holdback
$1,959
Dealer Cost
$61,283
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2023 Sierra 1500 Crew Cab - Trim: Standard Box AT4, 4-Door Pickup. 4WD Powertrain: 3 L, 6 CYL, Gas Powered, Automatic.
MSRP
$65,600
Invoice Price
$61,730
Destination Fee
$1,795
Holdback
$1,968
Dealer Cost
$61,557
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Denali, 4-Door Pickup. 4WD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$68,000
Invoice Price
$63,988
Destination Fee
$1,795
Holdback
$2,040
Dealer Cost
$63,743
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Standard Box Denali, 4-Door Pickup. 4WD Powertrain: 5.3 L, 8 CYL, Gas Powered, Automatic.
MSRP
$68,500
Invoice Price
$64,459
Destination Fee
$1,795
Holdback
$2,055
Dealer Cost
$64,199
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box AT4X, 4-Door Pickup. 4WD Powertrain: 6.2 L, 8 CYL, Gas Powered, Automatic.
MSRP
$78,400
Invoice Price
$73,774
Destination Fee
$1,795
Holdback
$2,352
Dealer Cost
$73,217
Find the Best Price
2023 Sierra 1500 Crew Cab - Trim: Short Box Denali Ultimate, 4-Door Pickup. 4WD Powertrain: 6.2 L, 8 CYL, Gas Powered, Automatic.
MSRP
$81,400
Invoice Price
$76,597
Destination Fee
$1,795
Holdback
$2,442
Dealer Cost
$75,950
Find the Best Price
How to Calculate The Dealer Cost of a GMC Sierra 1500 4WD:

Formula for Calculating Dealer Cost:

  • Example: Base GMC Sierra 1500 4WD invoice price + the dealer Invoice price of options + destination - Holdback = Total Dealer Cost.
  • What is Holdback? A hidden amount that manufacturers give back to a dealer. It is a percentage of the MSRP or the Invoice price.

Total Dealer Cost - Rebate and Incentive + Taxes / Licensing Fees = True Dealer Cost.

Note: All GMC Sierra 1500 4WD MSRP, invoice and dealer cost dollar figures above are subject to change without notice.

A note about rebates: Most rebates are subtracted from the "on the road" figure. In most cases, you can have the rebate if you are arranging your own financing or you are paying cash. If you decide to use the manufacturer’s low interest financing, you do not usually get the rebate. Ask your dealer for details.